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HOW TO EVOLVE FROM A HOME BASED COOKIE BUSINESS TO AN INDUSTRY
If you have a homemade cookie business and plan to expand, the sky is the limit. Many of the most well-known cookie brands have started with humble beginnings, from a praised recipe or a necessity of making ends meet. Take the example of Mr. Cheney, one of the largest Brazilian cookie companies. It was founded by a Mormon couple who learned the recipe with an American friend from the mission times and started selling the treats on their neighborhood. Fifteen years later, they have become a franchise network with more than 50 stores and a multi-millionaire revenue.
COMMERCIAL COOKIE DEPOSITOR: A BIG STEP FORWARD
Making delicious cookies is not enough to running a business, though. You will need to invest in marketing, logistics, service, packaging and so on. But the cornerstone of a large-scale production is a commercial cookie depositor. Without it, you will have trouble meeting demand and feeding points of sale.
Unlike most people think, a commercial cookie depositor will not compromise the taste or the shape of your products. On the contrary, it will help you standardize weight and format, and even more: it has an infinity range of nozzles that go way beyond the traditional cookie shape. The machines manufactured by Bralyx, called DROP-TOP 400-450, for instance, can produce treats in the form of stars, hearts, card suits, flowers, Christmas’s themes and even of your logo or a specific shape thought by you.
OTHER BENEFITS OF A COMMERCIAL COOKIE DEPOSITOR
Apart from boosting your production and making your cookies all of the same size and format, a commercial cookie depositor can work with all different kinds of doughs, be it hard and dense, semi-liquid, short pastry, sponge, choux pastry or meringue.
As Bralyx commercial cookie depositor is compact, it can be placed on a simple work table and will require no more than two people to operate it. One to feed the dough vat and the other to pick up the trays with the formatted cookies. When the trays are full, the products can be placed directly into the oven.
EXPANDING YOUR PORTFOLIO
Once your cookie business is stablished, it is important to think of other ways to expand. Diversifying your product portfolio is a smart alternative. People who have tried and approved your cookies will certainly be open to trying different treats and that will enlarge your market positioning.
A commercial cookie depositor is versatile and can also help you with that. Among the products it makes, are sweet and salt biscuits, éclairs, cupcakes, macarons, ladyfingers, meringues, gingerbreads and sponge cakes.
